Welcome! My name is Anna Trubnikova.
I am a Ph.D. candidate in Economics at the University of Wisconsin-Madison. My research lies at the intersection of Industrial Organization and Finance with the focus on the banking industry.
I am on the job market for 2021 - 2022 and will be available at NABE Industry Job Fair (TEC21) in November 2021 and at the ASSA Annual Meeting in January 2022.
Research Fields: Industrial Organization, Applied Microeconometrics, Finance
Contact: trubnikova@wisc.edu
References: Jean-François Houde, Alan Sorensen, Lorenzo Magnolfi
Research
Abstract: E-banking has reshaped retail banking as many consumers have switched from branch visits to a convenient and time-saving digital channel. At the same time banks have been closing branches: more than 12% of brick-and-mortar locations dis- sappeared from 2009 to 2018. This paper studies the implications of the e-banking technology and bank branch closures on consumers. I build a discrete choice de- mand model for bank deposits, in which I allow consumers to make choices along two margins: whether or not to adopt e-banking, and also choose the number of online sessions and bank branch visits. The model introduces consumer hetero- geneity via taste for banking and allows for flexible substitution patterns across brick-and-mortar and digital channels. I estimate the model using rich microdata on banking patterns, which includes the FDIC Unbanked and Underbanked Survey and comScore data. I find that e-banking and branch banking are substitues and have an elasticity of substitution of 1.89. Welfare estimates suggest that e-banking is succesful in mitigating the negative effects of bank branch closures.